The Advantages and Disadvantages of Mass Media - 1011 Words

The Advantages and Disadvantages of Mass Media Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. One of the focus group participants said that†¦show more content†¦Secondly, images of women advertising. Studies have proven that advertising has been a prime target of attack and scrutiny. The relationship which exists between advertising, the consumer goods industry and the crucial economic role of women as consumers is the basic explanation for the critical focus on sex-role portrayal. It has been proven that advertising effectiveness largely depends on the manipulation of the consumers self image. Advertising manipulates the female image in order to persuade women to buy since women are perceived as the major consumers. Commercial television and magazines are the major vehicles for advertising consumer products b ecause it particularly addresses female images. A research has proven that women are visible in advertising at least on an equal basis with men. A study by the National Advertising Sexist charger focus on female image in advertising is as employed women, as housewife and as sex-object. Lastly, unrealistic, unhealthy portrayals of female sexuality, sexual health, and gratuitous female sexuality, and nudity. Approximately 14,000 references to sex each year are viewed by the young television viewer. Teens say that television, as well as movies and other media are the leading source of information about sex and sexuality. The study by American Academy of Pediatrices, sexuality, contraception, and reference to abstinence or sexually transmitted to sex a teen will see on television each year. Girls are more likelyShow MoreRelatedAdvantages of mass media1332 Words   |  6 Pagesï » ¿Do the advantages of Mass Media outweigh the disadvantages? Mass media refers collectively to all the media technologies that are intended to reach a large audience via mass communication. There are various forms of mass media such as radio, television, movies, magazines, newspapers and the World Wide Web. Mass Media enjoys a very prominent role in our lives and thus, it is believed to influence our society. There are positive and negative effects of mass media on our society. 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